A business logo: where to start
Before the design comes the thinking: what to know before ordering a logo, so you do not pay twice.
The logo is the most visible investment of a business: it appears on the sign, the menu, the website, the stamp, Instagram. And precisely because it is everywhere, redesigning it costs double: in money and in lost recognition.
Before you order, think of three things. First, where the logo will live: screen only, or also print, packaging, storefront? Second, who your audience is: local, tourist, professional? Third, what you already have: if an identity exists, the logo must respect it. If it does not, maybe the identity needs to come first.
Then the choice of partner. Look at work for businesses like yours, ask what the price includes: how many proposals, which files are delivered, whether there is a vector version for print shops. That is where the difference between a cheap and a proper logo hides.
If you are thinking about a new logo for your business, start with the project form: tell me what you do, and I reply with a direction, a quote and no strings attached. Also see my article on how much a logo costs.